I’ve been operating in the SEO market for nearly five years now. To some, I’m only a pup, though I need to say the results we are from our SEO strategies speak on their own.
When you operate in this particular area of SEO you have a tendency to interact with other SEO professionals and also stay tuned with the most recent SEO waves or maybe updates from Google. Additionally, you interact with some other SEO professionals in the forums and websites.
I want to voice my problem with the quantity of complexity put into the topic of SEO. About eighty % of info on SEO out there’s way too strong and complicated, with a lot of views. Apart from the good in SEO, know the reasons for bad results in an SEO business.
Like virtually any technology or methodology, individuals are searching for usability. They want something that works, creates an impact or even is important. This very same idea applies to SEO.
Utilizing a technology requires following the fundamentals of that technology. In case you sift through the huge number of available “sources” you are able to typically find the real source, so this’s the info and method one should apply when working out how you can approach it. This’s the correct way to study and apply anything.
I think it is amazing how some SEO professionals toss their opinions outside on their high powered blogs and then mix up an additional 1000 SEO experts.
It’s very laughable to watch, and also it goes like this:
SEO Expert Joe needs to have “green carrots” on page one of Google for a customer.
He’s focusing on it for several months, social networks, bookmarking, links etc.
After 2-3 weeks, he takes a take a step back and examines his person and keyword stats. Not much change, he simply is not obtaining the results and his client is beginning to question.
Suddenly he knows that a great video on YouTube might raise things up and get that created a web-based.
The next week “green carrots” is on page one! It is great, it worked as well as the customer is all happy.
After taking it easy relaxed and checking out his results, he instantly realizes he never ever optimized the information of his site with enough keywords. Oops. He just mentioned “green carrots” still and once got a site 1 result. This strikes him as unusual which appears to violate anything he discovered page optimization in SEO.
What goes on next is fascinating. The SEO expert decides this’s invaluable experience and information. He’s just found the following new research principle in play, that ought to be shared with any person doing SEO:
“Google is not giving some worth to keyword density. This plays no part in SEO.”
He creates a great thousand word article about it and thanks to his expertise, is incredibly sure of his findings. He actually would make a jab at Google about no talking it to anybody. These days he’s kudos for finding this out there before anybody else.
This’s very frustrating for anybody who would like to understand the topic of SEO or maybe also old school SEO professionals. And is due to this particular short-sightedness that the net is loaded with countless web pages about SEO that could be improved placed in the bin.
So now do not get me wrong, I’m not discussing many useful articles, digests, and training available which will significantly aid an SEO expert being his work done faster. I’m speaking about those individuals that produce their own interpretations of what’s an incredibly precise and rational technology – SEO.
Adding confusion to the subject
I have a genuine instance of this. Last week I read and also post from a “leading SEO source”, Seomoz. In their content The Basics of Online search engine Friendly Development and Design, they state bold and loud that:
“Keyword density is, with no question, NOT a component of contemporary web search engine ranking algorithms just for the basic explanation it offers much worse outcomes than other, higher techniques of search term analysis.”
Rather a statement! Who is your source? They referenced Dr. Edel Garcia’s seminal work on the subject – The Keyword Density of Non-Sense. Should you move through this particular source’s post, Dr. Edel Garcia tries to fail the mathematical equation of keyword density boosting search engine results and in the ends apparently proves it couldn’t be real.
The last declaration in Seomoz’s comment on keyword density is amusing.
“Dr. Garcia’s record in info retrieval along with his mathematical proofs must debunk some idea that keyword density could be utilized to help “optimize” a webpage for more effective rankings. Nevertheless, this very same document illustrates the regrettable fact about keyword optimization – with no permission to access an international list of pages (to calculate term weight) along with a representative corpus of the Internet’s gathered up files (to help create a semantic library), we’ve minimal opportunity to produce formulas which could well be ideal for true optimization.”
What does all of this mean? To sum up, Seomoz told its 1000s of Twitter followers which “Keyword density does not have any PART in SEO”. They claim at the conclusion which they don’t obtain sufficient search engine results (Google’s database) to completely validate it. Huh? Why note it then?
The best way to shorten SEO
On the exact opposite side of this particular story, you will find a lot of intelligent SEO industry experts that are working from the cause of SEO itself and also never deviate. These’re several of probably the finest SEO companies and SEO professionals in the planet.
Thus, to the stage, the basic question lingering on us today is, “Who is the source?”.
Let us have a look, shall we?
Exactly who determines what ranks well?
Who decides whether your material is good?
Who decides whether your keywords match what many people are searching for?
Who determines whether an external link has value or authority?
The solution is simple: Google.
The interesting thing which I discovered when talking to various other SEO professionals is they like following different experts due to their portfolios, other appeal factors, and attractive articles.
Nevertheless, in case you wish to enter the nitty gritty of everything, your best choice is going back to the source.
Matt Cutts from Google’s Search Team provides a huge selection of movies, posts, and articles to keep SEO professionals like you from dropping into the deep pit of unsuccessful sites.
Google wants quality, they would like results and need an excellent user experience. The sole manner they are going to accomplish this’s becoming SEO companies and their personal staff members to realize what their perception is in addition to the way they work.
Just last week an SEO company in London contacted us to have more than 2 failing SEO campaigns they had been turned on. They’d gotten themselves into all kinds of oddball SEO methods and have been, of course, failing.
Our Campaign Manager just referred them with the appropriate Google articles on SEO plus site quality tips and they’re right now back on track.
When you come across exciting SEO information” and “new, make an effort to confirm it with the several resource sites available from Google. Do not simply jump in and trust everything an additional blogger wrote. It might or might not be true, though it’s your status on the series as an SEO expert.
I am hoping this will help in getting your SEO strategies much more powerful and by the guide.